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● Introduction & Index
● What is PR
● Job Expectations
● Types of Media
● Building Relationships
● Media, Hams & FCC Rules
● The Basic News Release
● Interviews and Live
● Making your own show
● Easy P.R.
● Public Service Events
● Piggy-back to Events
● Pictures NOW!
● P.R. Research Aids
● Making Friends
● ARES® PIO
● Final Exam Information
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Swiss Army Knife for PIOs
The Swiss Army Knife for PIOs began as a CD disk with many of the forms, tips and tools that PIOs use regularly. While it is not a tool to research news and events, it has a lot of information on it to aid you in your work as a PIO. It got so popular that when ARRL got their new website it was one of the very first things that we made available for direct download. You can find it at www.arrl.org/swiss-army-knife
Here are the topics from the 2008 edition:
General Info Where can I get display kits? Press releases Interviews Legislation Advanced PIO Information Talking to Groups Audio Information & files Pictures and Video files ARRL Public Relations Awards Field Day ARES and Emergency services Recruiting Write or Publish your materials in QST Youth Activities ARRL specific Information Helpful FEMA course info Spanish Translations of Presentations What is the “Diamond Club”? ARRL Membership Information and Recruiting
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