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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information |
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Authors In addition to materials from the ARRL PIO Manual, the following people have submitted sections, articles and materials for this class. Bill Morine, N2COP Don Carlson, KQ6FM Walt Palmer , W4ALT Kevin O'Dell, N0IRW Jim McDonald, KB9LEI Ted Randall, WB8PUM Harold Kramer, WJ1B Allen Pitts, W1AGP Jeff Beiermann, WB0M Kent Sievers Brennan Price, N4QX Pat Mullet, KC8RTW Mike Langner, K5MGR ...and the work of past members of the ARRL Public Relations Committee. Their volunteer efforts over many years have made this possible. Thanks to them for their work and dedication to promoting Amateur Radio into its second century. Goals of this course: 1. Establish a base set of expectations (job description) for a PIO to fulfill and peer pressure to do the job well. 2. Clarify the role of the PIO in the Field Organization 3. Establish, teach and verify that course graduates have a common basic skill set level needed to accomplish expectations set forth in #1 (see Index above for list of topics) 4. Create a pool of trained PIOs who can be confidently called upon to represent us all in their region during breaking events 5. Create a spirit of pride in being a trained and active PIO 6. Increase the output of PIOs and resultant positive media coverage |
