You are on Page 4 of Section 5

 

 

 ● Introduction & Index

 

 ● What is PR 

 

 ● Job Expectations        

 

 ● Types of Media

 

 ● Building Relationships      

 

 ● Media, Hams & FCC Rules 

 

 ● The Basic News Release      

 

 ● Interviews and Live 

 

 ● Making your own show 

 

 ● Easy P.R. 

 

 ● Public Service Events 

 

 ● Piggy-back to  Events 

 

 ● Pictures NOW!  

 

 ● P.R. Research Aids 

 

 ● Making Friends

 

 ● ARES® PIO

 

 ● Final Exam Information

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   Next Page

The example above is only an example.  There are many styles and types.  Each one is creative and shows the skills of the creator.  But no matter how it is styled, the style MUST be secondary to getting the message across immediately—you are available!

 

Title - Be sure to pick a title for your deliverable that's memorable and that you're prepared to use consistently.


Overview - "What problem does this solve for reporters?”

Beauty Shots - Include some activity pictures.   If appropriate, include pictures of yourself too.


Who Benefits - This section describes exactly who can use the your material and how. 

What to Expect - This reinforces that working with you isn't an aimless exploration in chatter but has a clear end goal.

What Next - Now that you've got them interested, give them somewhere to go to learn more. The goal is to get reporters and others to look at past just your list of deliverables and begin dreaming about how they can be applied to their own projects.

Ham Radio? 

                      -talk to ME!

 

 

 

You have questions about

Ham Radio

 

     I can explain it WITHOUT all

     the technical mumbo-jumbo that

     loses your audience.

 

You need an

                 • authority

                 • approved speaker

                 • qualified representative

 

You want 

                 • facts, not opinions

                 • usable quotes

                 • introductions to leaders

I am the Regional Public Information Officer for the ARRL - the national association for Amateur Radio in the USA

 

I can provide

                 Interviews on Amateur Radio topics             References

                 Radio Programs                                                     Background Materials

                 TV Appearances                                                    Contacts with other “hams”

                 Speaking Engagements                                       B-roll audio and video

Elmer McHam,  WZ2PIO

Public Information Officer

ARRL

225 Main Street

Newington, CT 06111

wz2pio @ arrl.net

(123) 987-6543