You are on Page 4 of Section 7

 

 

 ● Introduction & Index

 

 ● What is PR 

 

 ● Job Expectations        

 

 ● Types of Media

 

 ● Building Relationships      

 

 ● Media, Hams & FCC Rules 

 

 ● The Basic News Release      

 

 ● Interviews and Live 

 

 ● Making your own show 

 

 ● Easy P.R. 

 

 ● Public Service Events 

 

 ● Piggy-back to  Events 

 

 ● Pictures NOW!  

 

 ● P.R. Research Aids 

 

 ● Making Friends

 

 ● ARES^® PIO

 

 ● Final Exam Information

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Other options for the header might be

 

                          “FOR IMMEDIATE RELEASE”

 

                                                    or

 

             “HOLD FOR RELEASE ON/AFTER XX/XX/XXXX”

 

where the x’s are substituted for a real date when the release becomes effective.

 

News organizations will respect a “hold until” date as they deal with them constantly.  But remember, even with a hold until release, it still needs to be in the hands of the editor at least two weeks prior to the release date.

 

 

 

Headline

 

Next on the list is a headline.  This is probably not going to be the headline you will see in the paper, or hear as the tag line on radio/TV, but it gives you another chance to catch the attention of the reader.  This is where you can use your bold face type.  Since you are trying to catch attention, the headline needs to be five to ten words that really give the essence of what is to follow. A few sample headlines might be:

 

             Hamrad Club Elects First Female President

 

             Local Radio Operator Contacts Space Station

 

             Injured Hunter Uses Amateur Radio for Assistance

 

You can see the types of wording needed to be in the headline. 

It must be direct and to the point.  There are two schools of thought on the placement of the headline.  Some manuals prefer it to be left flush while others say centered is the correct way.  Most of us center it.