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● Introduction & Index
● What is PR
● Job Expectations
● Types of Media
● Building Relationships
● Media, Hams & FCC Rules
● The Basic News Release
● Interviews and Live
● Making your own show
● Easy P.R.
● Public Service Events
● Piggy-back to Events
● Pictures NOW!
● P.R. Research Aids
● Making Friends
● ARES® PIO
● Final Exam Information
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Some of the Resources Available to You
While the job descriptions may seem overwhelming, it really IS fun and not all that hard. The key to it is that a lot of the work is done for you by the ARRL. You just have to actually use and distribute the materials that are being made available to you.
You can find information about these on the PIO pages of the ARRL website http://www.arrl.org/pr-tools-for-pics-and-pios
The ARRL campaigns
The ARRL has developed three, national level campaigns highlighting the three generic reasons people become interested in Amateur Radio:
Fun and Friendships = Hello Radio! Emergency Communications = Emergency Radio Technical and Science = We Do That Radio
Each of these has a website, accompanying brochures and presentation materials. You can see them at http://www.arrl.org/campaign-1
PowerPoint presentations “Talk on a Disk” are computer CD disks that are available to PIOs that have pre-packaged presentations about ham radio topics. Designed so that they can be used “as is” or easily modified for your local situation, the disks contain everything needed to make a good talk before a group. You just add the human touch and you’re a winner.
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